Romney on Loss: I Failed to Connect with Minorities

By The Wall Street Journal | Posted on: March 4, 2013

Washington, DC - In his first television interview since he lost November's presidential election, Mitt Romney said a failure to connect with minority voters doomed his bid for the White House.

"We weren't effective in taking my message primarily to minority voters—to Hispanic-Americans, to African-Americans, other minorities," Mr. Romney, a former Massachusetts governor, told Fox News in an interview that aired Sunday. "That was a real weakness."

Mr. Romney garnered 27% of the Hispanic vote, compared with the 31% that Sen. John McCain (R., Ariz.) got in his 2008 presidential run and the 44% that Republican President George W. Bush received in 2004, according to national exit polls. Mr. Romney received 6% of the African-American vote.

Mr. Romney said he underestimated the appeal of President Barack Obama's health-care law to minority voters. And he argued his party must do more to bring such voters into the GOP fold, suggesting the challenge was one of outreach rather than party platform.

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Romney on Loss: I Failed to Connect with Minorities